Mammography Software Company Expands Its Presence in Chinese Market

At the 71st China International Medical Equipment Fair (CMEF), held in Shenzhen (China) during April 17–20, 2014, ContextVision (Stockholm, Sweden) demonstrated its US PLUSView Family and GOPView Mammo2 image quality software, the latest additions to its multimodality product range.

The USPLUSView range of products includes features four packages for women’s health, general imaging, cardiovascular and point of care. Each package offers efficient line connectivity, speckle reduction, edge enhancement and higher grayscale contrast. These features make it easier for medical professionals to detect lesions and provide sharper edges, thereby providing greater diagnostic confidence. The packages are adaptable for all hardware platforms.

GOPView Mammo2 is the latest upgrade to ContextVision’s mammography product line. ContextVision has been immersed in the Chinese market for the past10 years and recognizes the increasing demand for quality imaging software and expertise as the industry rapidly expands in this geography. To meet this demand, ContextVision has expanded its presence in Beijing with an application specialist. The company strengthens its relationship with this placement and support with present and future original equipment manufacturer (OEM) customers.

“We’ve seen increased interest for our products in the dynamic Chinese market and in order to effectively manage this growth, we reallocated expert resources to our Beijing office,” said Anita Tollstadius, CEO of ContextVision. “This will enable collaboration with our current OEMs and partnership with future OEM customers, in which we will be able to provide a high level of support.”

CMEF is the largest exhibition of medical equipment, products and services in the Asia-Pacific region attracting nearly 2,000 exhibitors and more than 60,000 visitors from more than 100 countries and regions. CMEF is Asia’s most comprehensive event, offering the best resources for direct buyers, agents, distributors, partners and government and hospital management staff for engagement with the Chinese market.

ContextVision is a provider of image enhancement software, with the versatile GOP technology at its core. ContextVision offer the latest software and expertise within ultrasound, X-ray, magnetic resonance imaging (MRI), mammography, interventional radiology, and computed tomography (CT).

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