Esaote Unveils New Ultrasound Systems for Diverse Clinical Settings

Esaote (Genoa, Italy) is participating in Arab Health 2024 where the leading medical imaging company is unveiling two new ultrasound systems, MyLab A50 and MyLab A70.

MyLab A50 and MyLab A70 embody the concept of Agility and are engineered to perform seamlessly in diverse clinical settings. With their compact footprint, battery-operated lightweight, and mobile design, they meet the demands of most healthcare professionals. The A-series has been designed to meet diverse clinical needs, including daily routine as well as advanced assessments that have become the new standards in ultrasound, such as a liver multiparametric analysis, featuring elastography and attenuation imaging, and a comprehensive strain package on ventricles and atrium for cardiology applications. By combining AI-based features and advanced imaging technology, the MyLab A50 and MyLab A70 ultrasound systems empower healthcare professionals to make confident, informed decisions, ensuring accurate diagnostic outcomes.

This launch of the new MyLab A-series follows the recent unveiling of Esaote's new brand identity and logo to convey innovation and technology with empathy. In line with the extraordinary renewal in all areas – products, infrastructure, business, and organizational models – that has occurred in these last few years of constant growth, Esaote revised its brand identity to align with its vision, mission, and core values. The new more modern logo – an expression of science, innovation, and technology – is designed to express the company's mission of "Complexity is Simple" and its new payoff of "Health with Care".

"With the A-series, Esaote has decided to prioritize customer experience by introducing a groundbreaking approach, like offering an exclusive choice of interfaces - a conventional control panel and a fully touch-enabled," said Florence Labb, Customer Marketing Manager at Esaote. “Intuitive, user-friendly and easy to clean design allows clinicians to effortlessly and efficiently operate and navigate functionalities.”

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